KVKK Clarification Text
INFORMATION ON THE PROTECTION OF PERSONAL DATA
We place great importance on ensuring the security of the personal information you provide to us, whether while using our website or through other means. The “Personal Data Protection Law” No. 6698 has been enacted. We would like to inform you about certain definitions in this legislation:
- Personal data: Any information related to an identified or identifiable natural person.
- Processing of personal data: Any operation performed on personal data, such as obtaining, recording, storing, retaining, altering, rearranging, disclosing, transferring, taking over, making accessible, classifying, or preventing the use of personal data, whether wholly or partly by automatic means or as part of a data recording system.
- Data processor: A natural or legal person who processes personal data on behalf of the data controller based on the authority given by the data controller.
- Data recording system: A system in which personal data is processed by structuring it according to specific criteria.
- Data controller: The natural or legal person who determines the purposes and means of processing personal data, establishes and manages the data recording system.
- Purpose of the Personal Data Protection and Consent Statement and Our Company’s Position as Data Controller:
Our online store holds the status of “data controller” regarding the personal data of its customers, in accordance with the Personal Data Protection Law No. 6698 (the “Law”). This Personal Data Protection and Consent Statement aims to inform customers about the personal data processing activities carried out by our store, and to obtain their explicit consent for the circumstances outlined in Section 3. - Personal Data to be Processed with the Explicit Consent of Customers and the Purposes of Processing:
For the situations where the personal data processing conditions mentioned in Articles 5/2 and 6/3 of the Law cannot be fulfilled, it is necessary to obtain explicit consent from customers for the processing of personal data by our store. - Purpose of Processing Customers’ Personal Data:
Customers’ personal data is processed within the scope of the personal data processing conditions and purposes outlined in Articles 5 and 6 of the Law. Personal data belonging to customers is processed for the following purposes:
- To carry out necessary work by business units to benefit relevant individuals from the products and services offered by our online store, and to execute related business processes.
- To carry out necessary work by business units to perform the commercial activities of our online store, and to execute related business processes.
- To plan and implement the commercial and/or business strategies of our online store.
- To ensure the legal, technical, and commercial-business security of our online store and the individuals with whom we have a business relationship, and to plan and implement the necessary activities for the customized promotion and recommendation of the products and services offered by our online store, based on the preferences, usage habits, and needs of the relevant individuals.
- To establish the rights and claims of interested parties.
- To provide information to authorized institutions based on legal regulations.
- To create and track visitor records.
- To fulfill obligations under the Law on the Protection of Consumers, the Law on the Regulation of Retail Trade, and other legal regulations, through our company, its branches, call center, affiliates, websites, social media pages, and all other channels.
- To provide better service to customers, offer various advantages, inform customers about promotions, provide information about campaigns and conditions, conduct surveys, perform customer satisfaction studies, facilitate and expedite purchasing transactions, receive and deliver orders.
- To create campaigns for customers, conduct cross-sales, identify target audiences.
- To monitor customer behavior and carry out activities that improve user experience and develop the functionality of our website and mobile application, and customize these platforms to customer needs.
- To carry out direct and indirect marketing, personalized marketing, and retargeting activities, segmentation, targeting, analysis, and internal reporting activities, and conduct market research.
- To plan and implement activities to increase customer loyalty to the products and/or services offered by our online store, and to ensure customer satisfaction, manage customer relations processes, and carry out the sales and marketing processes of products and services.
- To conduct online behavioral advertising and marketing, define remarketing lists based on metrics such as the number of pages viewed, visit duration, and target completions, and show targeted advertising content based on user interests on other sites in the Display Advertising Network.
- Transfer of Customers’ Personal Data:
Customers’ personal data may be shared with company officials, subsidiaries, business partners, suppliers, shareholders, legally authorized public institutions, and private organizations for the purposes of fulfilling legal obligations, carrying out commercial activities, ensuring the security of our online store, and customizing products and services based on customer preferences. Personal data may also be transferred domestically or abroad in accordance with the conditions set forth in the Law. - Method and Legal Basis for Collecting Personal Data:
Personal data is collected from customers electronically. The collected personal data is processed and transferred based on the legal reasons mentioned in the Law’s Articles 5 and 6, and for the purposes outlined in this Personal Data Protection Statement. - Personal Data Retention Periods:
Our online store retains personal data for the periods specified in the relevant laws and regulations. If no period is specified in the legislation, personal data is processed for the duration necessary for the activity, and then deleted, destroyed, or anonymized.
If the reason for processing personal data no longer exists, and the retention period has also expired, personal data may be kept for the purpose of resolving possible legal disputes. The retention periods are determined based on the statute of limitations for claiming rights, and similar past legal disputes. Once this period expires, personal data is deleted, destroyed, or anonymized. - Rights of Customers as Personal Data Owners:
Pursuant to Article 11 of the Law, data owners have the right to:
(i) Learn whether personal data about them has been processed,
(ii) Request information if their personal data has been processed,
(iii) Learn the purpose of processing their personal data and whether it is used in line with this purpose,
(iv) Know the third parties to whom their personal data is transferred domestically or abroad,
(v) Request correction of their personal data if it is incomplete or incorrect,
(vi) Request deletion or destruction of their personal data if the reasons for processing no longer exist,
(vii) Object to any negative consequences arising solely from automated analysis of their data,
(viii) Seek compensation if they incur damage due to unlawful processing of their personal data.
Requests for the exercise of these rights can be submitted to our online store in accordance with the methods specified in the Law. Our online store will evaluate and respond to requests within 30 days.
The issues contained in this form may be subject to change in line with legal and technological developments.